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File No. CS-WMC-001 · Central Scheme · Ministry of Women & Child Development

Beti Bachao Beti Padhao — BBBP

A national campaign to address India's declining child sex ratio and promote the survival, protection and education of the girl child — run in every district of the country.

Note: BBBP is primarily an awareness and convergence campaign, not a direct individual cash-transfer scheme — there's no personal application. This page explains what it does and how it connects to schemes families can actually apply for, like Sukanya Samriddhi Yojana.

What this scheme offers

Launched on 22 January 2015 in Panipat, Haryana, BBBP is run jointly by the Ministries of Women & Child Development, Health & Family Welfare, and Education. Its three core objectives are: preventing gender-biased sex-selective elimination, ensuring the survival and protection of the girl child, and ensuring her education and participation. Now marking a decade of implementation, it operates through District Task Forces (chaired by the District Collector) in every district, running awareness campaigns, monitoring the Child Sex Ratio and Sex Ratio at Birth, and coordinating with schools and health systems. It now sits under the Sambal sub-scheme of the broader Mission Shakti umbrella, alongside women's safety initiatives like One Stop Centres and the Women Helpline (181). Recent expansions fund girls' training in STEM and sports, menstrual hygiene management in rural schools, and monitoring to keep girls from dropping out at the primary-to-secondary transition.

How this actually reaches families

  • BBBP itself is 100% centrally funded but works through awareness, monitoring, and funding local initiatives — it doesn't pay cash directly into an individual family's account.
  • It funds and promotes schemes families can apply for, most directly Sukanya Samriddhi Yojana (the tax-free savings account for a girl child).
  • Many states run their own linked cash-transfer schemes for the girl child under the BBBP umbrella (for example, Ladli Lakshmi in Madhya Pradesh, or Bhagya Lakshmi in Karnataka) — check your state government's women & child development department for what's available locally.
  • Schools and Anganwadi Centres participating in BBBP-linked programmes may offer specific STEM, sports or hygiene support for girl students — ask at your child's school or local Anganwadi Centre.

Where to go for support

  1. For direct financial benefit, apply for Sukanya Samriddhi Yojana at any post office or authorised bank for a daughter under 10.
  2. Check with your state's Women & Child Development Department for any state-specific girl-child cash transfer scheme running under the BBBP umbrella.
  3. If you're facing gender-bias related issues (sex-selection pressure, discrimination in schooling), your District Task Force under BBBP, or the Women Helpline (181), can direct you to local support.
  4. For general BBBP awareness materials and district contacts, the Ministry of Women & Child Development's portal has guidelines and district-wise information.

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